Friday, November 14, 2008

THESIS PROJECT 8 | research for mood calendar

1. cool /warm/neutral

- Cool Color Meanings (calming): Blue, Green, Turquoise and Silver
- Warm Color Meanings (exciting): Red, Pink, Yellow, Gold and Orange
- Neutral Color Meanings (unifying): Brown, Beige, Ivory, Gray, Black and White

While perceptions of color are somewhat subjective, there are some color effects that have universal meaning.

Colors in the red area of the color spectrum are known as warm colors and include red, orange, and yellow. These warm colors evoke emotions ranging from feelings of warmth and comfort to feelings of anger and hostility.

Colors on the blue side of the spectrum are known as cool colors and include blue, purple, and green. These colors are often described as calm, but can also call to mind feelings of sadness or indifference.


2. general info.

The Color Psychology of Orange
- Orange is a combination of yellow and red and is considered an energetic color.
- Orange calls to mind feelings of excitement, enthusiasm, and warmth.
- Orange is often used to draw attention, such as in traffic signs and advertising.

The Color Psychology of Green
- Green is a cool color that symbolizes nature and the natural world.
- Green also represents tranquility, good luck, health, and jealousy.
- Researchers have also found that green can improve reading ability. Some students may find that laying a transparent sheet of green paper over reading material increases reading speed and comprehension.
- Green has long been a symbol of fertility and was once the preferred color choice for wedding gowns in the 15th-century. Even today, green M & M's (an American chocolate candy) are said to send a sexual message.
- Green is often used in decorating for its calming effect. For example, guests waiting to appear on television programs often wait in a “green room” to relax.
- Green is thought to relieve stress and help heal. Those who have a green work environment experience fewer stomachaches.
- Consider how green is used in language: green thumb, green with envy, greenhorn.

3. more about psychology

Brown represents wholesomeness and earthiness. While it might be considered a little on the dull side, it also represents steadfastness, simplicity, friendliness, dependability, and health.

Green is life. Abundant in nature, green signifies growth, renewal, health, and environment. On the flip side, green is jealousy or envy (green-eyed monster) and inexperience.

Orange is vibrant. It's a combination of red and yellow so it shares some common attributes with those colors. It denotes energy, warmth, and the sun. But orange has a bit less intensity or aggression than red, calmed by the cheerfulness of yellow.

4. conclusion

I thought only my color palette will be used in my 'mood calendar'. I pick up the each color (green/orange/brown) from three categories (cool/warm/neutral) such as green ton from Cool, orange ton from warm and brown ton from neutral. In this case, green color will be part of negative feeling. Orange color will be part of positive and energetic feeling. Brown will be part of medium between green and orange.

I am not sure about this. Make sense?


I cannot say one color has simply one mood or feeling and meaning. Because, every color has both complicated and duplicated meaning in different situation. Therefore, I want to more focus on symbolic aspect of color with simplified meaning by this category.

Any comment
?

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